Sports
Cricket’s Longest Format Finds a Young Audience
Five-day matches were supposed to be dying. Attendance data from this season tells a stranger story.
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Five-day matches were supposed to be dying. Attendance data from this season tells a stranger story.
Free lunchtime rehearsals and open backstage corridors are pulling in audiences the evening programme never reached.
Dynamic pricing filled the balconies and emptied the goodwill. Now producers are testing something more radical: predictability.